About us
Ireland’s Trusted
Energy Advisor
Exemplar is Ireland’s trusted energy advisor.
We help businesses take control of complex energy decisions, without having to become energy experts themselves. In a largely unregulated market, we stand apart through real independent advice, deep market expertise and personal service you can rely on.
From procurement and trading to engineering and performance, our advice is tailored to each client, grounded in experience, and focused on long-term outcomes.
When energy matters, Exemplar answers.
Journey
Built for growth. Grounded in relationships.
Exemplar was founded by Jonathan and Vincent with a clear belief: that better energy advice comes from combining technical expertise with human relationships.
Today
Supporting clients through the most recent complex energy markets.
In a world of ever-changing macro geopolitical and economic change, energy markets remain volatile and increasingly complex.
Our team across procurement, trading and engineering helps Irish businesses make informed and confident energy decisions.
In a world of ever-changing macro geopolitical and economic change, energy markets remain volatile and increasingly complex.
Our team across procurement, trading and engineering helps Irish businesses make informed and confident energy decisions.
2026
Sustainability investment fund launched
A multi-million-euro fund established to support client decarbonisation and energy efficiency projects.
Helping organisations accelerate the transition to lower-carbon energy.
A multi-million-euro fund established to support client decarbonisation and energy efficiency projects.
Helping organisations accelerate the transition to lower-carbon energy.
2024
Major Corporate Power Purchase Agreement delivered
Advised on one of Ireland’s most significant Corporate Power Purchase Agreements for a large Irish plc.
Securing long-term renewable energy supply and price certainty.
Advised on one of Ireland’s most significant Corporate Power Purchase Agreements for a large Irish plc.
Securing long-term renewable energy supply and price certainty.
2022
Supporting clients through market crisis
Guided Irish businesses through unprecedented market volatility following Russia’s invasion of Ukraine.
Helping organisations manage risk during one of the most challenging periods in modern energy markets.
Guided Irish businesses through unprecedented market volatility following Russia’s invasion of Ukraine.
Helping organisations manage risk during one of the most challenging periods in modern energy markets.
2020
Landmark commercial solar project
Advised on the Sam Dennigan rooftop solar installation, one of Ireland’s largest commercial solar projects at the time.
Supporting a major Irish fresh produce distributor in reducing energy costs and emissions.
Advised on the Sam Dennigan rooftop solar installation, one of Ireland’s largest commercial solar projects at the time.
Supporting a major Irish fresh produce distributor in reducing energy costs and emissions.
2018
Engineering capability expanded
Additional engineering expertise introduced to complement procurement advisory.
Combining commercial energy strategy with operational insight.
Additional engineering expertise introduced to complement procurement advisory.
Combining commercial energy strategy with operational insight.
2015
Client base grows across key sectors
Manufacturing, food production, retail and multi-site organisations increasingly turn to Exemplar for structured procurement and risk management.
Supporting organisations with significant and complex energy demand.
Manufacturing, food production, retail and multi-site organisations increasingly turn to Exemplar for structured procurement and risk management.
Supporting organisations with significant and complex energy demand.
2011
Expansion into Northern Ireland
Client support expands across both the Republic of Ireland and Northern Ireland.
Helping businesses navigate the increasingly integrated all-island energy market.
Client support expands across both the Republic of Ireland and Northern Ireland.
Helping businesses navigate the increasingly integrated all-island energy market.
2009
Twin brothers Jonathan and Vincent Fitzpatrick establish Exemplar to bring
independent expertise to Irish energy procurement.
Focused from the beginning on large energy users and complex multi-site organisations.
independent expertise to Irish energy procurement.
Focused from the beginning on large energy users and complex multi-site organisations.
2007
Competitive energy markets emerge in Ireland
The Single Electricity Market launches across the island of Ireland, enabling wholesale electricity trading north and south. Creating the conditions for independent advisors to support complex energy buyers. The reason we founded Exemplar in 2009, when our clients started to need help to make energy one less thing to really worry about.
The Single Electricity Market launches across the island of Ireland, enabling wholesale electricity trading north and south. Creating the conditions for independent advisors to support complex energy buyers. The reason we founded Exemplar in 2009, when our clients started to need help to make energy one less thing to really worry about.
When markets move, we act.
When decisions carry weight,
we answer.
we answer.
When things get complex, we stay close.
Values
How We Work
Built on integrity and real expertise
Integrity
We tell you what we know and what we don't
No hidden agendas, no inflated promises. You get straight advice, even when it's not what you want to hear.
Expertise that runs deep
Seventeen years in the market, across every major sector.
Transparency in everything we do
You understand our fees, our process, and how we make decisions.
Innovation
We adapt as the market shifts and technology evolves.
Client-first
Your success is our measure of success
We're not chasing commissions. We're building relationships that last.
Exemplar have provided C&D foods with great service in the management and purchase of its Electricity for its Irish manufacturing site for the last 9 years. Throughout this time exemplar have helped C&D navigate its Electricity requirements in a very volatile market. Exemplar are very proactive and front footed with their advice, which allows a very collaborative approach to securing the Electricity C&D need at a competitive rate.
Exemplar have provided invaluable engineering analysis and project management services for several energy improvement projects at Sam Dennigans in the past number of years, including our 1,500kW roof mounted solar photovoltaic array. We find their mix of skills, experience and professionalism an excellent fit with our organisation.
Exemplar are the energy partner SIAC relies on to hedge and advise on their energy market exposure. Exemplar introduced us to Corporate Power Purchase Agreements as a sustainable hedging practice. We recently extended this arrangement for a longer term after being impressed by this innovative solution.
The Exemplar team feel like an extension of our business. They understand our sites, our priorities, and the pressure that energy decisions carry. That makes a real difference.
Ready to take control of energy?
Talk to an expert and find out what's possible for your business